Mashing up video...

A friend of mine shared a new company with me (new to me I guess) Check out www.popmorphic.com . Their focus is on music videos currently, but I think there is something rather magical about this offering.  - I'm going to learn more - but my 1st thought was that we could use this to allow audiences of something like BBC Archive, to mashup or recombine videos into new elements - similar to a concept called Creative Archive, which has been drifting around for a while..

Products like garage band and this bring amazingly powerful creative tools to the masses.  Just like recording technology did at the beginning of my career.  The creation of the home studio brought us a flood of mediocre new age demo tapes -but it also brought us some amazing creativity, like Beck & Moby in the pop world. Personally I love the idea that technology can be a facilitator to bringing more people to the creative process.  Given the chaos in our world right now, this can only be a good thing - I can't wait for the outcome.

Thoughts anyone?